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Reliance is Rated # 1 in
'New Jersey'
- The Record & The Herald

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Reliance Buyers is a well established Company that specializes in the purchase of precious metals.

Reliance Buyers is a family operated and owned business for over 25 years. In the past years we have served hundreds and thousands of satisfied customers. We are able to pay the highest cash prices and be most competitive because of our experienced staff.

Our staff includes expert 3rd generation jewelers, fine art specialists, expert watch maker/repairman, and horologists. Not only do we hope to pay you cash for your items, but also we will educate you on the entire process.

The process is fast, easy, and confidential. There are no appointments needed, we have a large staff and can help you whenever you walk in!

We have built our reputation on honesty, integrity, and superior pricing for our customers. Our business model has allowed our customers to deal directly with the source, free of all brokers and middle men.

Prices on three different items done in investigative article by the Record in which Reliance had the highest payout.

Buyer Necklace Bracelet No. 1 Bracelet No. 2 Total Price
Reliance Gold Buyers $260 $340 $625 $1225
Ridgewood Coin $185 $245 N/A $430
Oradell Coin $150 $250 N/A $400
D&Y Trading, Pompton Plains $200 $210 $365 $775
(Best Western Hotel)
D&Y Trading, Hasbrouck Heights $156 $210 $367 $733
(Holiday Inn)
Palisade Jewelers, Englewood $262 $350 $610 $1222
Devon Jewelry, Wyckoff $219 $294 N/A $513

We hope to see you in our store soon !


Stores: 34-10 Broadway(rt.4) Fairlawn, NJ 07410. Phone nos. 201 773 0998, 201 773 0999 Fax 201 773 0997.